Meliá Hotels International has once again been recognized as one of the Top 25 companies with the best reputation in Spain, according to the latest Merco Empresas 2024 ranking, which includes the 200 companies with the highest reputations in the country. For the 11th consecutive year, Meliá has topped the sectoral ranking of tourism companies. Gabriel Escarrer, Chairman and CEO, continues to be one of the most highly valued business leaders in Spain, ranking 28th and leading among hotel companies.
"For Meliá, it is a source of great pride to consolidate our position as a global benchmark, capable of inspiring and leading the way towards a more innovative and sustainable industry, focused on the customer, on the talent of our employees, and on society," said Escarrer.
This achievement is attributed to the positive assessment of Meliá's internationalization efforts, financial strength, brand positioning, and the quality of its offerings. Furthermore, its leadership in digital innovation and Environmental, Social, and Governance (ESG) initiatives has been pivotal. These factors have enabled Meliá to remain at the forefront of the industry, showcasing its ability to adapt and thrive in a highly competitive global market. As Spain's largest hotel chain, Meliá operates over 400 hotels worldwide with its nine brands and has an ambitious international expansion plan, primarily focusing on the premium and luxury segments through its nine brands.
In addition to its sector-leading position in Merco Empresas, Meliá also ranks first in Merco Talento, Merco Talento Universitario, and Merco Responsabilidad ESG. These accolades underscore the group's undisputed leadership across all reputational dimensions and highlight its commitment to excellence in hotel management, employee development, and responsible environmental and societal practices.
Merco (Corporate Reputation Business Monitor) is a leading corporate monitor in Spain and Latin America. It uses a rigorous reputational assessment methodology comprising seven evaluations, more than 60,000 surveys, and 28 sources of information. The results are independently reviewed and verified by KPMG in accordance with the ISAE 3000 standard, ensuring their accuracy and reliability.
