05 April 2018

New Meliá Hotels In Cuba: Much More Than Just Spectacular Beaches

  • Meliá focuses attention on island tours and superior quality hotels in the heritage cities of Cienfuegos, Camagüey, Santiago de Cuba and Havana
  • Meliá will operate 2,145 new rooms in Cuba by the end of 2018

Meliá Cuba has added 5 new hotels with 409 rooms to its portfolio in the island in the first quarter of 2018. The hotels are located in the heritage cities of Cienfuegos (Hotel La Union, Hotel Jagua and Hotel Meliá San Carlos) and Camagüey (Hotel Colón and Gran Hotel) and represent a new style of hotels for Meliá in Cuba, all of them small to medium-size hotels "with history" in exceptional historical buildings in destinations considered world heritage sites.

After their adaptation is completed, Meliá will also add the new Hotel Innside Camagüey and three more hotels in the heritage city of Trinidad (a popular city near Cienfuegos) before 2020. The three new hotels in Trinidad are the Meliá Trinidad, Meliá Punta Ancón and the innovative Sol House Ancón, the result of the conversion of the current Hotel Ancón.

In line with the Cuban strategy to diversify its tourism industry, with these new hotels Meliá aims to enhance the island tour segment, offering prestigious hotels with familiar brands in heritage cities along with experiences that help increase the number of visitors and their average length of stay and thus raising the profile of these destinations to that of the most popular resorts.

As explained by Gabriel Escarrer, Vice President and CEO of Meliá Hotels International, "within the framework of our strong commitment to helping improve Cuban tourism, we have the opportunity to promote unique cities with exceptional tourism potential such as Cienfuegos, Camagüey, Santiago de Cuba, or Havana, guaranteeing the internationally acknowledged Meliá service and quality standards from the east to the west of the island. The hotels in the new destinations which are already in operation will take on our Meliá brand (Meliá La Unión, Meliá San Carlos, Meliá Colón, Meliá Gran Hotel) and Innside by Meliá brand (Innside Cienfuegos Jagua and Innside Camagüey) once they have been fully adapted to the brand standards."

At the end of 2018, the Company will also open two new flagship hotels for the Cuban hotel industry in the popular destinations of Varadero and Cayo Santa María. The Meliá Internacional with 934 rooms and the Paradisus Los Cayos with 802 rooms will take the total of new superior quality rooms opened by the company in Cuba during the year to more than 2,145.

For Francesc Camps, Deputy Managing Director of Meliá Cuba, "the new hotels offer us a great chance to show our commitment to the development of balanced and sustainable tourism in Cuba and to show the value that our brands can add. These hotels in heritage cities are well integrated with the cultural and social fabric of their destinations, and give us a chance to provide travellers with experiences focused on discovering more about the local culture and heritage".

 

NEW HOTELS IN CIENFUEGOS:

Meliá San Carlos

The hotel building is an architectural treasure and an important part of Cuban heritage. After a significant investment in renovation it now reopens as the Meliá San Carlos Hotel. Located in the historical heart of the city of Cienfuegos, it provides 56 modern and comfortable rooms, a lobby bar, snack bar and impressive roof garden with outstanding views over the city .

La Unión Hotel by Meliá Hotels International

La Union Hotel is located in the historic heart of Cienfuegos and provides 49 comfortable rooms. Once its thorough renovation is completed, it will reopen as the new Meliá La Unión.

Jagua Hotel by Meliá Hotels International

The Jagua Hotel was the first hotel opened after the events of 1959 and offers 174 comfortable rooms and 3 villas with all the facilities expected of a small hotel. Once its renovation is completed, it will reopen as the Innside Cienfuegos Jagua.

 

HOTELS IN CAMAGÜEY:

Hotel Colón by Meliá Hotels International

The Colón Hotel, located in the historic heart of Camagüey provides 58 rooms in an outstanding old colonial building with a beautiful interior courtyard. Once renovation work is completed, it will reopen as the Meliá Colón.

 

Gran Hotel by Meliá Hotels International

The iconic Gran Hotel is located in the historic heart of Camagüey. It provides 72 rooms and will be rebranded as the Meliá Gran Hotel on completion of its renovation.

 

FUTURE OPENINGS 2018

IN VARADERO:

Meliá Internacional

The opening of the iconic Meliá Internacional in Varadero will be a milestone for the hotel industry in Cuba. Overlooking the beach in Varadero, this majestic hotel will provide 934 rooms as well as exclusive services in "The Level" and "The Level adults only" designed to satisfy the needs of all types of guest. Superior quality dining facilities will include ten restaurants, two buffets, fourteen bars, ice cream bar, market grill ... as well as exclusive services such as YHI Spa, Casa del Habano and a Convention Centre.

 

IN CAYO SANTA MARÍA:

Paradisus Los Cayos

The Paradisus Los Cayos Hotel will become our fourth Paradisus resort on the island of Los Cayos, located in a truly unique natural environment. The resort has been built using the latest state-of-the-art technology and design and will offer exclusive Royal Service and Family Concierge areas designed to satisfy the most discerning guests. The hotel will also provide eight restaurants, five cafeterias and fifteen bars, as well as exceptional facilities for meetings and events.

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